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We classify Cookies in the following manner:
- Essential Cookies: These are strictly necessary to ensure that the Site functions in Your everyday use of it or for Us to provide You with the service(s) You expect from Us. Cookies used for the sole purpose of carrying out or facilitating the transmission of a communication will also be considered as essential cookies. We do not require Your consent to use such essential cookies but You may still block or delete them.
- Non-Essential Cookies: These are not required for the essential functioning of the Site, although they may greatly enhance Your experience of using Our Site. For example, non-essential cookies may be used for the following reasons:
Apart from the cookies We make use of Ourselves, various third-party cookies may also be stored on Your computer or mobile device, including Google Analytics https://analytics.google.com/. We strongly suggest that You read the cookie policies of any such third-party cookies.
Specific Cookies Used On This Website:
|Google Analytics||Google Analytics is a set of tools that collects and uses information for statistical research and for tracking and optimising online marketing.||n/a||Statistics|
|Google Tag Manager||Deployment and Management of Marketing and Statistics Tags on the site. This tool allows us to deploy the tags and configure the triggers that allow us to gather necessary data (and custom variables) to be analysed in their natice platforms. It also allows us to edit without the need of custom configuration by developers. The GTM containers fire asynchronously – i.e. does not hinder the speed of the site.||n/a||Essential|
|Xtremepush||Xtremepush is a multi-channel analytics and engagement marketplace that we use for analytics purposes, fill out web forms, enable web push notifications, and for marketing purposes.||Xtremepush||n/a||Marketing|
|GMP – Floodlight tags – Programmatic||Similar to Google Analytics, this configuration gathers data (such as Customer ID and Conversions) that is attributed to the marketing channel, down to keyword or creative. This allows us to manage spend correctly, Train Auction Bidding AI and improve our performance day after day. This tool allows us to centrally manage all the platforms we advertise without the need to build custom APIs each time we want to engage with a new provider.||n/a||Statistics|
|Quantcast||Programmatic Marketing platform we use for Display advertising. Collects data for conversion statistics and Retargeting.||Quantcast||n/a||Marketing|
|Match2One||Programmatic Marketing platform we use for Display advertising. Collects data for conversion statistics and Retargeting.||Match2One||n/a||Marketing|
|Social Media Marketing platform pixel we use to collect data for conversion statistics.||n/a||Marketing|
|Cheq / Paradome||Security pixel that helps prevent click Fraud in our PPC and Programmatic traffic.||Cheq / Paradome||n/a||Essential|
|Google Adwords||PPC Marketing platform we use for Display advertising. Collects data for conversion statistics.||n/a||Marketing|
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