A look at iGaming trends from Pragmatic Play at ICE London

This week, Pragmatic Play, an iGaming industry content supplier, announced that it would attend ICE London 2023. The event will take place at ExCeL London (United Kingdom) from February 7 to 9, when the company will attempt to demonstrate the impact of its products.

Some of Pragmatic Play‘s most popular slot games include the Egyptian-themed Book of Dead, the hot and spicy Chilli Heats Megaways, cowboy-based Wild West Gold, the Greek-themed Gates of Olympus, and then the candy-themed Sweet Bonanza for dessert!

When asked what ICE London means to Pragmatic Play, the Country Director for Brazil, Marco Pequeno, responded, “ICE is the premier iGaming event, where we hope to remain throughout the year. It is the best indicator of what is happening in the industry, so it is crucial to convey how seriously we take our objective to become a leading global provider.”

Pragmatic Play
Pragmatic Play

But ICE is not just about trends and upgrades; it is also a personally and professionally rewarding experience. In the words of Javier Samel, Country Director Argentina, “representing Pragmatic Play at ICE for a second year is an honor and a joy, as well as a portal to possible new business in this dynamic and expanding market.”

Unquestionably, becoming a market leader involves participation in the industry’s largest global exposition. Enrique Romero, Country Director for Mexico, is certain of one thing: “There are regional events that help us to understand the national market, but when you visit ICE, you can see where the industry is headed. We must be in the vanguard since we are among those who are authoring the future.”

Opportunities and difficulties

ICE participation is a rare chance. Participating in ICE is essential for growth and success, as stated by Marcos Ford, the Head of Account Management at Pragmatic Play. There, you can network with other industry professionals and discover new initiatives with our partners.

One of the difficulties in marketing is projecting seriousness, assurance, and an outstanding image. According to Andriéle Dias, Marketing Manager, “coming to ICE is a dream come true, one of the ambitions of all of us in the profession since our first day.” However, whenever we reach this objective, it will pose a tremendous task in which we must exercise enormous responsibility.”

A required destination

Participating in ICE is a very beneficial experience, so the date of the event must be on the calendars of all industry experts. This expo is the most anticipated due to its significance and immense influence in the business.

Victor Arias, Pragmatic Play‘s vice president of operations, is an industry expert who fully grasps this. “ICE’s relevance and sophistication are unparalleled. I am incapable of articulating how much this event means to me. Returning year after year is among the greatest experiences. Experiencing it with the enormity of Pragmatic Play and as a member of my team fills me with immense pride.”

Casino Expert
Raguia is the Content Writer for the UAE market. She has been a writer since the early 2000s, specializing first in journalism, then social media and now content writing. She likes to follow casino trends and stay up to date with the ins and outs of the gaming industry. She plans her next trip if she isn't trying, testing and reviewing casinos. She speaks five languages, has visited 37 countries, and will keep travelling while playing online.

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