With a rich experience exceeding 25 years in both B2C and B2B gaming sectors, McGinley brings a wealth of proficiency to Yggdrasil. His robust product, studio, and game development track record is unparalleled. McGinley is known for his commercially driven approach and a deep understanding of the dynamic iGaming market.
McGinley’s most recent role was as CEO of FunFair Games. Before this, he was the Director of Game Studios at Entain and Program Director at RNG Foundry, where he held a pivotal role in equipping independent studios to create innovative and captivating gaming content. His leadership also played an essential part in RNG Foundry’s Senior Management team. Before RNG Foundry, McGinley held senior Game Studio roles at Casumo and Odobo.
Alongside the introduction of a new Chief Gaming Officer, Yggdrasil has also amalgamated its Product & Programs, and Studio verticals into a unified division named Gaming. This organizational shift is intended to enhance transparency, streamline processes, and provide various operational advantages. Some of the expected enhancements include improved product roadmap quality and development process assurance, agile content delivery, increased knowledge sharing across the company, and a sharpened focus on player and operator needs.
Björn Krantz, CEO of Yggdrasil, expressed, “It is an ideal time for Mark to join and head up our new Gaming unit at Yggdrasil, which will bolster our innovative and premium Global Roadmap Developments. I welcome Mark to Yggdrasil and to our Senior Management team, and eagerly look forward to working together to elevate our global growth ambitions.”
Expressing his enthusiasm, Mark McGinley, the new Chief Gaming Officer at Yggdrasil, said, “I’m absolutely thrilled to be joining such an ambitious and forward-thinking business as Yggdrasil. I see immense potential ahead of us and am very confident that we can propel the business forward to compete at the highest level in the iGaming space. I’m truly excited about my new role and to be part of Yggdrasil’s exciting growth journey that began 10 years ago.”
Yggdrasil is a leading provider in the iGaming industry, renowned for its innovative and engaging slots. Their portfolio includes popular slots such as Elysian Jackpots, Towering Pays Excalibur, and Wild One. These games provide players with immersive gaming experiences, thanks to their unique themes, cutting-edge graphics, and rewarding bonus features. Yggdrasil’s commitment to innovation and quality is evident in every game they release, ensuring a satisfying and thrilling gaming experience for all players.
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